Registration is now open! Sign up today to attend the 2018 Southeastern Bottled Water Association (SEBWA) Convention & Tradeshow #Focus on Success. This year’s annual event will take place March 13-16, 2018 at Lanier Islands Legacy Resort, Buford, GA (near Atlanta).

 Join industry colleagues from across the region and country for a top-level education program (earn CEUs). Gain the latest and most relevant information the industry has to offer and build valuable relationships at the same time!

 

Keynote Address: State of the Industry & the Melwood Springs Story

Donald M. Leebern, Jr., Georgia Crown Distributing, Atlanta, GA

Don Leebern, Jr. will present this year’s keynote address. Don will share his journey to success and insights about the bottled water business. He will talk about how Melwood Springs was started and has grown to be one of the region’s largest and most successful bottling companies.

Don is Chairman of Georgia Crown, Alabama Crown, and Tennessee Crown Distributing Companies. Under his leadership Georgia Crown Distributing Company, Inc. has grown into a highly successful wholesaler and importer of liquor, wine, beer, and water products. But more than his business success, he is known for his big heart, larger than life personality, and deeply generous spirit.

Don studied Business Administration at the University of Georgia where he played varsity football for three seasons. He joined the family business immediately upon leaving UGA and has led it to unprecedented success. Don lives a life of giving back. A member of numerous professional and civic organizations, he has chaired, and currently serves on the Board of Regents and was a founding member of the University System of Georgia Foundation.

The Waiting is Over! FSMA is Coming Very Soon (4 CEUs)

Chris Dunn, DunnWorks, Atlanta, GA

This session will start off with an update on what the FDA has recently released that could impact your bottling plant. This will include multiple “Guidance Documents” where the FDA has put into writing some of their expectations on how they are interpreting and training inspectors on Preventive Controls. Then

we’ll review some of the document templates that are available to participants. We’ll pay special attention to making sure everyone is comfortable with their:

  1. Preliminary Steps
  2. Recall Plan
  3. Supply Chain including Supplier Information Forms and Supply Chain Preventive Controls when you have someone co-manufacture product that has your brand on it.
  4. Validation of your Ozone, Fluoride, and UV Preventive Controls (including excel sheet to do your own calculations).
  5. Environmental Testing: the who, what, why, how, how much, and how expensive.
  6. Using an internal audit program to get ready for government inspections.

You are also encouraged to bring your “work in progress” Food Safety Plan. There will be a sign-up sheet with times available to meet one-on-one with Chris to review your documents and discuss any situations unique to your plant at no extra cost.

Chris is a 43-year veteran of the beverage industry and holds a Bachelor’s degree from the University of Denver and a MBA from the Goizueta Business School at Emory University in Atlanta, Georgia. For over 20 years Chris has been involved with bottled water and packaged ice trade associations around the world and is a past chairperson of IBWA’s Communications Committee and Water Coolers Europe Environmental Sustainability Committee. Dunn is currently Treasurer of the International Council of Bottled Water Associations and Director the Mid-America Bottled Water Association. He is designated by Water Quality Association as a “Certified Water Specialist”, certified in HACCP, an SQF Practitioner, and qualified auditor for NSF.

Value is hard to explain...sometimes!

Al Trembley, WSI Digital Rainmakers, Gainsville, Georgia

Don Trembley will talk about ways to communicate your value in a busy market place. He has built his career around assisting businesses in making their clients “sticky” because it is too expensive to lose a best client. Al believes “good decisions come from good data” and the efficiency should come before investing resources of time, money, or talent.

Al is responsible for training new WSI franchise owners on prospecting and communication value. He is active in student development with various Hall Country School DECA and Work Based Learning programs. Al is active with the Greater Hall Chamber of Commerce with the Small Business Roundtable, Marketing Committees, and serves on several speakers’ bureaus.

FSMA for Suppliers

Chris Dunn, DunnWorks, Atlanta, GA

The session will provide an overview of the new FDA Preventive Controls and how they apply to Suppliers. We’ll discuss the FDA’s definition that classifies Food Contact Materials as Food, highlight the GMP’s that are most applicable to suppliers (including equipment manufacturers), and touch on how the Foreign Supplier Verification Program will impact suppliers when their

materials contain raw materials, ingredients, and components from outside the United States.

Chris is a 43-year veteran of the beverage industry and holds a Bachelor’s degree from the University of Denver and a MBA from the Goizueta Business School at Emory University in Atlanta, Georgia. For over 20 years Chris has been involved with bottled water and packaged ice trade associations around the world and is a past chairperson of IBWA’s Communications Committee and Water Coolers Europe Environmental Sustainability Committee. Chris is currently Treasurer of the International Council of Bottled Water Associations and Director the Mid-America Bottled Water Association. He is designated by Water Quality Association as a “Certified Water Specialist”, certified in HACCP, an SQF Practitioner, and qualified auditor for NSF.

 

The Small- to Medium-Sized Bottled Water Operation: A Panel Discussion

Clay Bell, Melwood Springs; Philip Parmer, Parmer Water Company; and Shane Taylor, Highland Springs

Join this open forum to discuss the primary issues and challenges of a Small- to Medium-sized bottled water operation. These veteran bottlers will share with you their experiences and answer your questions. This will be the perfect opportunity to gain some answers to your biggest questions!

 

Filtration Practices & How They Tie to FSMA & HACCP Requirements (1 CEU)

Robert (Connor) Rojina, Donaldson Company

During this session you will learn how proper modern filtration techniques and guidelines can help meet current best practices as well as requirements of FSMA as part of a required HACCP and HARCP plan, while also providing a lower cost of ownership through effective planning and use.

Connor Rojina is an Applications Engineer in Donaldson Company’s Process Filtration Division and an actively involved member of 3-A Sanitary Standards, Inc., and CAGI. He is highly experienced in technologies, applications, and regulations related to liquid filtration, culinary steam, and sterile air production in the food and beverage industry.

 

Supply Chain & Business Success

SEBWA Suppliers

Whether you are the CEO of an expanding corporation or the owner of a fledgling enterprise, the success of your business is inextricably linked to the performance of your supply chain. The performance of your suppliers will absolutely impact your customers’ perception of your business and the service they receiveThis session, presented by SEBWA Supplier Members, will cover the importance of areas such as: time to market for new products, delivery lead times, delays in response to customer service requests, inventory shortages, and poor product or service quality, and new product offerings.

 

Conference Wrap-Up & Q&A

Clay Bell, SEBWA President, will moderate a conference discussion covering all aspects of the 2018 education program. This important session will provide a great opportunity for attendees to ask questions and gain further insights about what they learned during the conference. Don’t miss this opportunity designed for you to leave with a greater understanding of the issues and ways to #Focus on Success when you return to your business.

 

Table Top Trade Show

Join fellow attendees on Thursday March 15, 2018 for the 2018 SEBWA Tradeshow, Reception & Raffle. This highlighting event offers you a great chance to visit one-on-one with industry suppliers and learn what products and services they offer to enhance and help grow business. Purchase your Raffle tickets early and have a chance to win some great give-aways.

 

Golf Tournament – Legacy on Lanier Golf Club

Join your colleagues for a round of golf at the new Legacy on Lanier Golf Club, which represents a return to the Golden Era of Golf - a period from the early to mid 1900s when designers created some of the most storied courses in the world. Created by renowned designer Billy Fuller, Legacy on Lanier Golf Club offers stunning views of Georgia's Great Lake. An unrivaled golf experience, the layout traverses a natural setting with 12 scenic holes on the water. Legacy offers tactical challenges for the avid golfer while not proving too daunting for the casual golfer.

7000 Lanier Islands Parkway Lake Lanier Islands, GA 30518 678.318.7861

Scramble Tournament

Cost: $100

Tee Time: 10:00 am

Prizes for Closest to the Pin, Longest Drive & Winning Foursome

Chairman of Golf Tournament: Philip Parmer

Sign up to play golf on the Convention Registration Form or call SEBWA at 512.894.4106. Please provide your handicap.

Schedule of Events

MARCH 14, 2018

10-00 am – 3:00 pm

1:00 pm – 5:00 pm

1:00 pm – 5:00 pm

4:00 pm – 6:00 pm

6:30 pm – 7:30 pm

MARCH 15, 2018

8:00 am – 8:10 am


8:10 am – 12:10 pm


12:10 pm – 1:30 pm

1:30 pm - 2:30 pm


2:30 pm – 3:30 pm

3:30 pm - 4:30 pm




6:00 pm – 8:00 pm 


MARCH 16, 2018

8:00 am – 8:10 am

8:10 am – 9:10 am


9:10 am – 10:10 am

10:10 am – 10:30 am

10:30 am – 11:30 am

11:30 am – 12:00 pm



Golf Tournament

Registration

“Resort Activities on Your Own”

SEBWA Board of Directors Meeting

Welcome & Networking Reception

EDUCATION WORKSHOPS

Welcome & Networking Reception – Clay Bell, SEBWA President

The Waiting is Over! FSMA is Coming Very Soon! (4 CEUs)

Business Lunch & Annual Business Meeting

The Small- to Medium-Sized Bottler Water Operation: A

Panel Discussion

Supply Chain & Business Success

Filtration Practices  & How They Tie to FSMA & HACCP Requirements (1 CEU)



TRADESHOW, RECEPTION & RAFFLE


GENERAL SESSION

Welcome – Clay Bell, SEBWA President

Keynote: State of the Industry & the Melwood Springs Story

Value is hard to explain…sometimes!

Break

FSMA for Suppliers

Conference Wrap-Up & Q&A

Conference Hotel – Lanier Islands Legacy Resort

“Georgia’s most visited lakeside destination.”

Situated along the shores of Lake Sidney Lanier, Lanier Legacy Resort Islands Legacy Resort features 1,500 scenic acres, beckoning to families and corporate groups alike. Encompassing immense natural beauty in an intimate setting, this luxury resort and surrounding property is perfect for family vacations, romantic escapes, and business meetings. For more on the resort go to www.lanierislands.com

Reserve your accommodations at Lanier Islands by calling 800.768-LAKE (770.945.8787). Be sure to ask for the special SEBWA Room Rate of $135.00 S/D. THE DEADLINE FOR ROOM BLOCK RESERVATIONS IS MARCH 1, 2018! Enjoy this great room rate three days prior and/or three days after the conference by blocking extra time! Reserve Your Online Accommodations

REGISTER Online to attend the 2018 SEBWA Convention & Tradeshow!

For further information please contact SEBWA at 512.894.4016, email Susan Gibson at susan@jsjproductionsinc.com, Regina Rogers at regina@jsjproductionsinc.com, or go to the website at www.sebwa.org. THE DEADLINE FOR REGISTRATION IS MARCH 1, 2018!

Southeastern Bottled Water Association (SEBWA)

PO Box 1747

Dripping Springs, TX 78260

Phone: 512.894.4106 Fax: 512.858.0486

Email: Susan Gibson susan@jsjrproductionsinc.com or Regina Rogers regina@jsjproductionsinc.com

www.sebwa.org